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Canadian Tire

7/21/20

by: 2021 Canada Games Host Society

CANADIAN TIRE CORPORATION BECOMES AN OFFICIAL PARTNER OF THE NIAGARA 2021 CANADA SUMMER GAMES

Canada’s iconic retailer will play an important role in helping deliver our country’s largest multi-sport event in the Niagara Region from August 6th to 21st, 2021 for Canadians coast-to-coast to enjoy

July 21, 2020 (Niagara, ON) – The 2021 Canada Games Host Society and the Canada Games Council are excited to announce a partnership with Canadian Tire Corporation for the Niagara 2021 Canada Summer Games. In a move that further demonstrates its deep-rooted tradition of supporting amateur sport, Canadian Tire Corporation will become an official partner and national retailer of the Niagara 2021 Canada Summer Games, where it will play an important role in ensuring the successful delivery of our country’s largest multi-sport event in the Niagara Region next summer.

“We are thrilled to partner with an iconic brand, like Canadian Tire, that champions the ideals of sport,” said Doug Hamilton, Chair of the 2021 Canada Games Host Society. “We are excited that Canadian Tire will help us deliver a once-in-a-lifetime experience to thousands of Canadian amateur athletes at next summer’s Canada Games. This partnership further demonstrates Canadian Tire’s long-standing commitment to unite families, communities and the entire nation through sport.”

Held every two years, alternating between winter and summer, the Canada Games are one of the only national youth multi-sport competitions in the world. This uniquely Canadian competition acts as both a nation-building event and a key step in the development of Canada’s next generation of national, international and Olympic champions.

“We are proud to support young, up-and-coming Canadian athletes at Canada’s largest multi-sport event next year,” said Kim Saunders, Vice-President of Community and Partnerships at Canadian Tire

Corporation. “It’s no secret that at Canadian Tire, sport is in our DNA. Through our Jumpstart charity, we have a longstanding commitment to ensuring children have equal access to physical activity and play, so we couldn’t be more proud to be part of the Niagara 2021 Canada Summer Games to unite amateur athletes from across the country in the name of sport.”

Over the years, Canadian Tire Corporation has repeatedly demonstrated its commitment to the Canada Games, amateur sport, as well as grassroots initiatives in communities throughout Canada.

“The Canada Games Council is delighted about Canadian Tire Corporation's ongoing support of the Canada Games through 2021,” said Evan Johnston, Chair of the Canada Games Council Board. “Our long-standing National Partnership with Canadian Tire Corporation, through its Sport Chek and Sports Experts banners, dates back to 2008. We're proud to continue our association with a partner who is so committed to developing amateur sport and the next generation of athletes, volunteers and communities across Canada.”

“We are incredibly proud to partner with Canadian Tire on a national level where together we will engage with Canadians and sports fans alike,” said Steven Katzman, the Chief Revenue and Marketing Officer of the 2021 Canada Games Host Society. “At the same time, we look forward to working with Niagara-based Canadian Tire associate dealers to expand regional programming and activation both before and during the Niagara 2021 Canada Summer Games.”

About the Niagara 2021 Canada Summer Games

At the peak of Niagara’s boldest summer yet, more than 5,000 young athletes and their coaches will gather to compete for the podium in Canada’s largest multi-sport event. On its road to glory, this shining generation of hopefuls will leave its mark on our community and on the country – transforming, inspiring, and unifying us all through the power of sport.

As ambassadors of Niagara’s unrivaled warmth and compassion, thousands of volunteers will play host to the nation. The Niagara 2021 Canada Summer Games will celebrate the wonder of sport alongside arts and culture. The Games will honour our Indigenous communities, and showcase a remarkable heritage of hard work and innovation in one of the world’s most awe-inspiring destinations.

With world-renowned hospitality, the people of Niagara will welcome visitors from across the country. Spirited events, spectacular entertainment, and the theatre of elite competition will spark new energy in the region as our streets, skies, and waterways shimmer with ceremony and celebration that is befitting of Canada’s best young athletes.

From August 6th to 21st, 2021, Niagara will surge stronger than ever on the national stage. The Games will give rise to a new legacy of ambition, confidence, and compassion that will inspire generations to come. For further information, visit us at niagara2021.ca or follow us on Twitter, Facebook, and Instagram (@2021canadagames).

About the Canada Games Council

The Canada Games Council, as a private, non-profit organization, is the governing body for the Canada Games. Held once every two years, alternating between winter and summer, the Canada Games represent the highest level of national competition for up and coming Canadian athletes. The Games have been hosted in every province at least once since their inception in Quebec City during Canada’s Centennial in 1967. The Games are proud of their contribution to Canada’s sport development system in addition to their lasting legacy of sport facilities, community pride and national unity. The organization of the Canada Games is made possible through the tireless dedication of local Host Societies and the contribution and support of the federal, provincial/territorial and host municipal governments.

Media Contact:

Christopher Séguin, Media & Communications Coordinator

cseguin@2021canadagames.ca

289.880.4005

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