August 6-21, 2022
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What is the Medal Design Program?

The Canada Games Medal Design program is an initiative taken by the Canada Games Council that allows each Host Society the opportunity to design the medals that will presented to athletes during the Games.

Canada Games Council Hosting Standards:

#16 - M - 02
The Host Society must incorporate as an integral element of its organization of the Games the required protocol for medal presentations.

#16 - G - 03
The Host Society must work with the Canada Games Council’s national partner in the design and production of the medals and ribbons based on the technical program and medal table provided by Canada Games Council. Neither the medal nor the ribbon may be commercialized by any organization not approved by the Canada Games Council.

Objectives for Niagara 2021 Canada Summer Games Medal Program:

  • Create excitement and notoriety for the Games, as well as a sense of inclusion.
  • Connect with community stakeholders to design a medal that aligns with the Games core values. Having a chance to design the medal that will be awarded at the Niagara 2021 Canada Summer Games will create a sense of involvement within the community.
  • A medal from a Games is an iconic piece of memorabilia. Through the medal design program we will be creating an element of the Games that will leave a lasting legacy.
  • The medal design program is a chance to generate excitement, and interest in the Games.

Niagara 2021 Canada Summer Games Vision | Inspire, Transform & Unify:

The Niagara 2021 Canada Summer Games are based on four pillars of growth:

  • For the athletes and other participants at the 2021 Games;
  • For Niagara, Ontario and Canadian sport development;
  • For all of Niagara; and
  • For the Canada Games

With that in mind, it is important to communicate the vision of the Niagara 2021 Canada Summer Games. Athletes will cherish these medals for years to come and therefore should remind them of their accomplishments at the 2021 Summer Games.

Medal Program Strategy:

Create a medal design commission that will inspire and engage the artist community from the Niagara Region (primary target) and Ontario (secondary target). 

Medal Design Key Messages: 

  • Medal design that captures the culture and spirit of the Niagara 2021 Canada Summer Games, including Niagara’s Indigenous culture.
  • Athletes work incredibly hard to win at the Canada Summer Games and it’s imperative that our medal design truly celebrates athletic achievement and becomes a memorable life-time keepsake.
  • The opportunity to design the medals for the Niagara 2021 Canada Summer Games will bring local and national exposure to the artist and their design work.
  • The medal design commission is an extension to the Niagara 2021 Canada Summer Games inclusive cultural program.  

Target Design Audience:

  • Ontario Arts Foundation 
  • Ontario Arts Council
  • Municipalities
  • Niagara College
  • Brock University / Marilyn Walker School of Fine & Performing Arts
  • Association of Registered Graphic Designers 
  • Niagara Artist Centre
  • South Niagara Artists 
  • Greater Niagara Chamber of Commerce
  • Misc. Special Interest Artist Groups 
  • Niagara Regional Native Centre

Entry Qualifications:

Opportunity is open to all Ontario residents ages 18 and up.

  • Volunteers for the 2021 Games are eligible to submit designs.
  • Students from outside of Ontario, attending an Ontario institutions are eligible. 

Submission Requirements:

  • Entries must include a short written biography including, potential ties to Niagara, artistic experience and overall qualifications of the artist limited to 250 words in either official language.
  • Images a minimum of three pieces of previous original artwork.  NOTE: a medal design is not required at this stage.
  • Submissions will be accepted via email :
  • The email message can link to an online portfolio or include up to 3 attachments.

Submissions are also accepted by mail or drop off to the Niagara 2021 office:

Niagara 2021 Canada Summer Games
25 Corporate Park Drive; Suite 302
St. Catharines, ON
L2S 3W2

℅ Vittoria Wikston, Senior Manager, Marketing & Community Relations

Program Timelines:

Phase 1

Program  Preparation | November - December 2019

Program  Launch - Call for Portfolios | January 10th, 2020

Entries Close | February 7th, 2020

Artist Shortlist | February 28th, 2020

Phase 2

Design Framework from the Board | March 2020

Medal Design Submission Deadline | April 2020

Design 2D - 3D Conversion | May 2020

Committee Presentation to Board | June 2020

Design Winner Selection | June 2020

Phase 3

Final 3D Design Approval | July 2020

Fabrication | August 2020

Medals Received | January 2021

Medal Unveiling | April 28th, 2021 (100 day out event)

Design Award:

Shortlisted Group:

  • $500 design honorarium (5 awards)


  • $2,000 honorarium 
  • A set of commemorative medals: Gold, Silver, Bronze 
  • Participation in the medal unveiling event
  • Participation in the first medal ceremony during the Niagara 2021 Canada Summer Games

NOTE:  Winner should be advised of potential volume of media attention to ensure participation engagement.

Selection Process:


  • Submitted portfolios will be reviewed and shortlisted to five artists selected by the Medal Design Selection Committee, which is made up of internal and external stakeholders chosen by the Host Society including a representative from Canada Games Council and TECK.
  • Submissions will be evaluated based on the artistic experience outlined within the biography, alignment of the medal design vision or concept with inclusiveness and the spirit of the Canada Games, and the esthetic quality of the previous original artwork presented.


  • Five qualifiers will be given Medal Design Criteria for further artistic submission.
  • Final submissions will be reviewed and judged based on the official design framework by the Medal Design Selection Committee; as identified above. 
  • The Medal Design Selection Committee will further shortlist to 3 submissions; which, will be converted to either a 2D or 3D presentation to be submitted to the Host Society Board of Directors for the final winning design selection.  

Medal Design Criteria:

  • The design (s) must be original and not previously produced in any capacity.
  • The design (s) should only include the front image of the medal.  Note: Back of medal will be dedicated to the Canada Games Council leaf emblem and TECK logo.  
  • The design (s) should be suitable for a medal no larger than approximately 7cm in diameter (or widest dimension) and 4mm thick. There are no restrictions on the medal’s shape; unless indicated by TECK prior to formalizing criteria.
  • Any text appearing on the medal must be bilingual. (Where necessary, translation will be provided by the Host Society)
  • The medal design must incorporate the Niagara 2021 Canada Summer Games logo, following graphic standards set out by the Host Society available online.
  • A scale drawing of the front of the medal design must be submitted.
  • The design should incorporate a ribbon loop.
  • A written description of the design rationale, limited to 250 words in either official language, must be provided.  It must accompany the submission to be considered.  
  • A ribbon and small storage receptacle may be suggested as part of the design presentation.  This is not a requirement to the judging process.
  • All submissions must agree to transfer to the Host Society and/or waive all intellectual property and all other rights in the selected design. 

Total Medal Count:

Summer Games Sport Recipients: 1,830 

Extra’s (VVIP’s, Board gifting, extra): 330  [110 sets - 3 medals per set]

TOTAL:  2160

Program Evaluation | KPI’s:

Number of submissions received | Goal - 25

Quality of submissions received

Campaign Analytics | website, social platforms

Media Stories | Goal - 20 


External Communications Plan:

Phase One:

  • Campaign Media Release
  • Targeted Outreach - Release of RFQ
  • Website (s) - Niagara 2021 & CGC
  • Social Media
  • YouTube **
  • Media Release - Shortlisted candidates with medal criteria

Phase Two:

  • Media Event  - Winner of Campaign
  • Website (s) - Niagara 2021 & CGC
  • Social Media

Phase Three:

  • 100 Day Milestone Event & Medal Unveiling 
  • Media Release 
  • Website (s) - Niagara 2021 & CGC
  • Social Media


  • The entrant in the Medal Design Program hereby acknowledges that, upon entering a submission, they will assign all of their rights, title and interest in and to the design and all of its components (the "Design") to the Host Society.
  • Further, the entrant agrees that they shall sign such documentation as requested by the Host Society to confirm the Host Society's ownership of the Design and, if necessary, to obtain and maintain in respect of the Design all copyright registrations or any other form of protection or benefits in any country. The entrant hereby waives in favour of the Host Society any and all moral rights arising under the Copyright Act (Canada) as amended, or similar legislation, that the entrant has with respect to the Design, including without limitation, the right to attribution of authorship, the right to restrain any distortion, or other modification of the design.
  • The entrant agrees to indemnify the Host Society against any loss, costs, damage, expense or liability suffered or incurred by the Host Society arising out of the entrant copying or improperly using any other design or design components which violate any copyright laws or intellectual property laws in any country.
  • The Host Society shall be entitled to reproduce the design and revise and develop working drawings as required for fabrication. The revised version of the Design will become the official version for use by the 2021 Canada Games.
  • The Host Society shall be entitled to edit the Design to reflect the bilingual policy of the 2020 Canada Summer Games, along with other needs in order to promote the selected entry.
  • If the Design, a component thereof, or an edited version, is reproduced by the Host Society for marketing, promotional or display purposes, there will be no fee paid to the entrant.

Non-eligible Parties:

  • Canada Games Council
  • Niagara 2021 Canada Summer Games [staff & board]
  • Members of Medal Design Selection Committee
Hospitality of Niagara – Big Box Ad
Meridian Credit Union
Kraun Electric

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